The UK is a mature programmatic market, but innovation and evolution continue apace, particularly in the connected TV and out-of-home environments. The next step for programmatic practitioners is to invest in multichannel campaign capabilities.
Report
| Jan 18, 2024
Forecasts
| Feb 20, 2024
Source: EMARKETER Forecast
The B2B social media landscape is rapidly evolving thanks to younger buyers and AI. To adapt, marketers need to lean into influencer marketing, have a multichannel approach, and embrace generative AI.
Report
| Jun 27, 2023
Half of US B2B marketers say that email marketing is the channel that has the biggest impact on their multichannel strategy, outpacing social media (33%) and content marketing (26%), per April 2023 Ascend2 and Zoominfo data.
Article
| Nov 15, 2023
Chart
| Oct 17, 2023
Source: Ascend2; Zoominfo
Chart
| Oct 17, 2023
Source: Ascend2; Zoominfo
Chart
| Oct 17, 2023
Source: Ascend2; Zoominfo
Direct mail and email have more in common than you may think. Like its digital counterpart, direct mail can drive growth and be a cost-effective part of a multichannel marketing mix thanks to data-powered modernization, including audience curation, automation, and measurement.
Article
| Aug 14, 2023
These multichannel platforms are popular for live TV events like the Super Bowl and the upcoming Summer Olympics as people without traditional pay TV seek ways to watch. Use this chart:. Assess where to serve digital pay TV ads. Understand TV viewer behaviors. More like this:. The shifts that will impact 2024’s video ad landscape.
Article
| Feb 9, 2024
OTT advertising refers to ads delivered over the internet independently of a traditional pay TV service that appears on any screen, including subscription video-on-demand, free ad-supported streaming TV, and virtual multichannel programming distributors. This can include ads served on mobile, desktop, and tablet devices, as well as smart TVs.
Article
| Feb 6, 2024
The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.
Report
| May 25, 2022
But their path to purchase is anything but straightforward—and capturing their attention requires a truly multichannel approach. Key Question: How does the beauty path to purchase among Gen Zers and young millennials differ from that of older generations?
Report
| Apr 8, 2024
Instead, they will shift focus to what Amazon can’t offer: multichannel convenience and making shopping fun. Some of the tactics they’ll use are:. Use social and influencer content to highlight the in-store shopping experience. Leverage experiential retail to make shopping fun for Gen Z. Refocus their efforts on in-store click and collect.
Article
| Dec 29, 2023
This goal would likely necessitate a multichannel media buying strategy that uses a variety of ads managers from publishers, relies on deals with PMPs, and participates in open exchanges for RTB placements. Ad buys would also cut across devices, including mobile, CTV, and desktop/laptop. Expect renewed innovation in programmatic ad tech.
Report
| Jan 29, 2024
Navigating the ad-buying landscape is complex. By transitioning toward a multichannel strategy, marketers can say goodbye to a fragmented buying experience and the challenge of full-funnel measurement by leveraging unique consumer behavior insights and targeting ads on specific days and at specific times.
Article
| May 23, 2023
L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.
Video
| Mar 23, 2022
Instead, they will shift focus to what Amazon can’t offer: multichannel convenience and making shopping fun. Amazon can’t figure out the store. In the past year, it has shuttered its tech-forward Amazon Style clothing stores and struggled to find the right format for Amazon Fresh grocery stores. Amazon can’t make shopping fun.
Report
| Dec 14, 2023
Tap creators for multichannel ad campaigns. Influencer marketing has grown more than social ad spending has during the current downturn, underscoring high demand for creators.
Report
| Sep 25, 2023
They’ll stay the industry’s top spender, but insurers are considering how to use their ad dollars more efficiently, like through multichannel creator partnerships. Banks should adapt their ad spend strategies by sticking with what they know. After suffering a sharp pullback in 2022, US banking digital ad spend will jump more than 11% in 2024 and 2025.
Report
| Oct 26, 2023
Insider Intelligence spoke with Rachel Tipograph, the founder and CEO of MikMak, an ecommerce marketing platform for multichannel brands, about retail media in the US market.
Article
| Sep 9, 2022
Zalando has launched ZEOS, a new fulfillment service intended to help third-party fashion and lifestyle retailers “manage their multichannel business across Europe within one unified platform.”. Temu has expanded its European delivery network via partnerships with logistics players in Germany, Italy, Spain, and Portugal.
Report
| Feb 15, 2024
Multichannel retailers will have a competitive edge. This is particularly true for those offering third-party marketplaces and a seamless integration between online and offline channels. Health, personal care, and beauty will offer the biggest growth potential.
Report
| Jul 24, 2023
Chart
| Dec 1, 2021
Source: eMarketer
Chart
| Dec 1, 2021
Source: eMarketer
That puts a lot more power into the hands of multichannel retailers like Target, Walmart, and Amazon. More site visits means more ads are served. Increased ad impressions means more transactions on those ads. Those transactions offer more data for retail networks. More data drives more efficient ad targeting.
Article
| Dec 4, 2023